THE FAN EXPERIENCE BOOK
"The Fan Experience" details 7 steps for better fan experience. The author Leena Sowambur, has over ten years in the music industry leading digital marketing and PR campaigns for superstar artists from Beyonce to Take That.
The music industry is having trouble keeping up with changing technology. It is a problem because they can’t compete with other forms of other digital entertainment like video games and social networking.
One solution is “The Fan Experience.” “The Fan Experience” is a 7 step training programme. It marries old school music business know how with up to date community management methods and teaches you how to put the fan firmly in the centre of the music business.
You learn how to listen to the fans and use their valuable input as design criteria. How to tailor make experiences for small groups of fans, how to create communities of fans around the music and how to talk openly with fans in a way that encourages fan to fan conversation. The benefit to the music industry is room to grow, sustainability and better management of change.
The Fan Experience will be available for purchase by the end of 2012. Please sign up here for the newsletter to stay informed and receive 101 Fan Experience Tips free at the same time.